Social Media Content Creator

Miami, FL (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the viral content engine for short-form social, turning science-backed supplement storytelling into visually compelling, platform-optimized videos and shoots that drive views, engagement, and learnings for future content.

  • Content Ideation & Production: Own brainstorming, briefs, mood boards, shot lists, and on-channel execution from concept to posting.
  • Channel & Performance Focus: Adapt formats for TikTok/Instagram, test hooks, and optimize for retention and shareability based on performance data.
  • Trend Insight & Creative Leadership: Spot emerging formats, research trends, and guide creative direction to stay ahead of the curve.

Job Description

  • Develop out-of-the-box content ideas that blow us away and designed to generate views and shares on TikTok and Instagram.
  • Create content ideas that are on brand.
  • Translate complex and boring supplement education into engaging, entertaining, and visually compelling concepts.
  • Thinks beyond traditional marketing campaigns.
  • Pitch new creative concepts weekly.
  • Work with the Social Media manager and coordinator to bring concepts to life.
  • Create detailed creative briefs, mood boards, shot lists, hooks, and storytelling directions.
  • Organize the shoot: source talent/ creators/ influencers.
  • Lead the shoot with the sourced talent.
  • Edit the content from the shoot.
  • Test the content so that the hooks are optimized for minimum drop-off, this using trail reels/ cila app.
  • Adapt the content to be suited for the appropriate channel being either TikTok or Instagram.
  • Post the content.
  • Report on content performance.
  • Learn for performance and adapt future content accordingly.
  • You are native on Instagram and TikTok and understand the mechanisms to go viral, create the right hooks.
  • Identify emerging social trends, creative formats, creator behaviors, and consumer conversations before they become mainstream.
  • Spot viral formats that can be used for Biosil.
  • Research and present trend insights, creative references, and competitive analysis monthly.
  • You analyze the content performance and take action accordingly to improve.

Biosil

Biosil® is a pioneering, science-backed* health and wellness brand founded 29 years ago. Our R&D team specialize in developing premium, GMO free, vegan collagen-generating and protecting products that promote healthy hair, skin, nails, joints, and bones. Our commitment to scientific research and quality ensures that our customers receive effective and trustworthy solutions for their well-being.At Biosil®, we are passionate about harnessing the power of collagen to support natural beauty and vitality. Our flagship products: Biosil® liquid capsules, Biosil® original capsules and Biosil® liquid drops, features our proprietary ch-OSA® (choline-stabilized orthosilicic acid) formula, which plays a vital role in collagen formation and connective tissue health and protection.With a deep understanding of the importance of collagen in maintaining youthful and resilient features, we strive to deliver exceptional products that meet the highest standards of efficacy and safety. Our formulations are backed by scientific research and manufactured with care to ensure optimal results for our customers.As a global brand, Biosil® is dedicated to helping individuals achieve their health and wellness goals by enhancing collagen production and supporting overall vitality. We continuously innovate and expand our product range to address diverse needs, always focusing on delivering premium quality and superior customer satisfaction.Join us on our journey to unlock the potential of collagen and experience the transformative power of Biosil. * Clinically tested, scientifically proven in scientific studies and peer reviewed medical journals

Founded in 1994
Destelbergen, Flemish Region, Belgium
15 employees (3 in marketing)

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
3 (20% of company)
Median Career Experience
12 years
Median Tenure
1.9 years