Responsibilities

• Develop, shoot, edit, and publish short-form content for Instagram, TikTok, and other relevant platforms.
• Own the full content process, including trend research, ideation, scripting, shot planning, shooting, editing, captions, hooks, and publishing.
• Produce approximately three short-form social videos per week, currently planned as two Instagram videos and one TikTok video.
• Create content around real U.S. lifestyles, home routines, consumer behaviors, and product use cases.
• Experiment with product demonstrations, lifestyle videos, street interviews, user stories, creator-style content, trend-led formats, and talking-head videos.
• Some content may be repurposed across platforms and formats.
• Monitor U.S. social media trends, platform formats, creator behavior, cultural conversations, and emerging content styles.
• Share approximately three trend observations or trend-led content ideas per week.
• Understand why a format works and determine whether it is relevant for Bedsure.
• Translate trends and consumer insights into practical, brand-appropriate content concepts.

Requirements

• 3+ years of hands-on experience in social content, short-form video, branded content, or a related field—or an equivalent portfolio demonstrating consistent content creation.
• A portfolio showing work that you personally conceived, shot, edited, or wrote. Personal social accounts are welcome but not required.
• Deep familiarity with U.S. consumer culture, everyday lifestyles, and social media behavior.
• Practical experience with Instagram, TikTok, Meta, and other social platforms.
• Strong understanding of social-native formats, hooks, pacing, captions, trends, audience engagement, and organic distribution.
• Ability to take content from idea to final output independently.
• Strong skills in content ideation, scripting, shooting, editing, and copywriting.
• Fluent English communication skills and a natural understanding of U.S. cultural context.
• Comfortable working on location, initiating conversations with strangers, and adapting to unscripted situations.
• Willingness to participate in street interviews, local events, creator collaborations, and occasional in-home user interviews.

Preferred

• Experience with lifestyle, home, DTC, e-commerce, or consumer brands.
• An active personal content channel or a strong creator portfolio.
• Experience with user-generated content, creator partnerships, or influencer content.
• Experience with street interviews, documentary-style content, events, or community activations.
• Familiarity with CapCut, Adobe Premiere, Final Cut, or similar editing tools.
• Experience creating or testing paid social advertising assets.
• Experience building a social account, content format, or creator channel from zero to one.
• Experience with photography, lighting, sound, or mobile-first video production.