Responsibilities

• Daily content across 7 platforms — Facebook, Instagram, TikTok, Twitter/X, Threads, Discord, and LinkedIn. Global audience, US-first.
• Short-form video — product demos, tutorials, behind-the-scenes from the lab, founder content, the messy real stuff that actually performs. You'll be on the camera, behind the camera, and in the edit.
• Writing that doesn't sound like everyone else — from one-line tweets that get screenshotted to LinkedIn posts that don’t read like LinkedIn posts. Voice is everything.
• Our Discord community — there are real people in there who care about what we're building. You'll keep that fire going, surface their stories, and turn power users into characters in our content.
• Product launches — pre-launch teasers, launch day blitz, post-launch storytelling. You'll plan it, ship it, and read the analytics the next morning.
• Creator and collaborator outreach — find the AI builders, hardware nerds, and culture-shapers worth working with, and bring them in.

Requirements

• 3–5 years making content people actually watched, read, or shared — ideally for tech, hardware, or consumer products
• A real portfolio — links, accounts, campaigns, anything we can click on and see
• Short-form video chops — CapCut, Premiere, whatever your weapon is. You can shoot, cut, and publish without a five-person team
• A point of view about what's good on the internet right now — what's working, what's tired, what's coming next
• Comfort talking about AI — agents, LLMs, AI hardware. You don't need to be an engineer, but you should be genuinely interested in this space
• You've supported a launch before and know how the wheels come off when they come off
• You can run the whole pipeline solo — idea → script → shoot → edit → publish → review the numbers → do it again tomorrow
• Discord experience is a real plus — community management is part of this job, not an afterthought

Preferred

• You've built a social presence from zero at an early-stage company and watched it grow
• You actually use AI tools in your workflow — Claude, ChatGPT, video AI, all of it
• You can design something passable in Canva or Figma without needing a designer for every asset
• You've run paid social (Meta, TikTok) and can read the dashboards
• You understand the AI agent world — what agentic workflows actually are, why tool-use matters