Responsibilities

• Develop and execute engaging content strategies tailored for various social media platforms, including Facebook, Instagram, and YouTube.
• Manage daily social media activities by scheduling posts, monitoring engagement, and analyzing performance metrics with Google Analytics and web analytics tools.
• Create and edit visually appealing graphics, brochures, flyers, and both short form (i.e., Reels) and long form videos for online marketing.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; leverage insights for content optimization.
• Implement SEO best practices by conducting keyword research to improve content visibility and drive organic traffic to both social media accounts and our website.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to boost reach and engagement while tracking ROI, including managing and implementing landing pages and email follow ups.
• Coordinate and attend community events both independently and alongside team.
• Identify and pursue strategic speaking opportunities, expos, and networking events to promote firm visibility.
• Coordinate firm booths, promotional materials, and event logistics.
• Build relationships with local businesses, referral partners, and community organizations.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; familiarity with video editing software is a plus.
• Strong understanding of SEO principles, web analytics (Google Analytics), keyword research, and social listening tools.
• Excellent proofreading skills with an eye for detail to ensure high-quality content delivery.
• Ability to manage multiple projects simultaneously while maintaining a positive attitude.

Preferred

• Knowledge of branding strategies, public relations techniques, and digital marketing trends is highly desirable.

Benefits

• Flexible schedule
• Paid time off
• Professional development assistance