Social Media Content Creator

Reston, VA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the social content engine for a cosmetic practice, shaping channel strategy, daily creation, and performance reporting across four platforms.

  • Content & Channel Ownership: Define strategy and objectives for Facebook, Instagram, TikTok, and YouTube, then measure ROI and adjust tactics.
  • Content Creation & Publishing: Produce and optimize text, image, and video assets daily to drive engagement and audience growth.
  • Partnerships & Trends: Identify influencer/brand collaborations and stay ahead of benchmark trends to inform content and partnerships.

Job Description

Responsibilities

  • Collaborate with our Marketing Director to create and execute a content strategy for each of our social media channels (Facebook, Instagram, TikTok & Youtube)
  • Set specific objectives and report on ROI
  • Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos and news)
  • Manage internal sales databases and website content
  • Identify potential partnerships with influencers or brands
  • Perform research on current benchmark trends and audience preferences
  • Assist with miscellaneous marketing initiatives as needed

Requirements

  • Proven work experience as a social media content creator
  • Proven track record of social media growth & online community engagement
  • Hands-on experience in content & social media management
  • Long and short-form video editing (YouTube)
  • Excellent copywriting skills & attention to detail
  • Graphic design (Canva, Photoshop)
  • Ability to deliver engaging & creative content (text, image and video)
  • Knowledge of online marketing channels
  • Excellent communication skills
  • Analytical and multitasking skills

Preferred

  • Previous Cosmetic or Aesthetic experience preferred but not required
  • BS degree in Marketing is preferred but not required
  • Social media marketing: 2 years (Preferred)
  • Graphic design (2 years)
  • Video editing (2 years)
Austin-Weston Center for Cosmetic Surgery logo

Austin-Weston Center for Cosmetic Surgery

Austin-Weston remains a standard of excellence among peers and in the field of cosmetic surgery. Led by our four cosmetic surgeons, internationally recognized as leaders in the field of cosmetic surgery. Our facility is fully equipped with five operating suites, a full-service Med Spa, and staff devoted to the safety, comfort, and happiness of our patients.Call 703.893.6168 to schedule a complimentary consultation.

Founded in 1978
Reston, Virginia, USA
35 employees (2 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Monthly Google Ads Budget
$7K
Traffic Source Mix
Search
30%
Direct
46.4%
Referral
7.9%
Social
14%
Paid
1.4%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
2 (6% of company)
Marketing Roles Posted (Last 30 Days)
1