ADVANCE PLUMBING SUPPLY OF WALLED LAKE INC

Social Media Content Creator

Michigan, USA (On-site)

$45K/yr – $65K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own social program execution from content to measurement with audience segmentation, performance reporting, and continuous improvement across platforms.

  • Campaign execution and content production for social channels
  • Audience strategy and performance optimization to drive engagement and revenue
  • Regular, data-driven reporting with key metrics and governance

Job Description

  • Manage and run all social media campaigns, including copywriting, asset coordination, QA, and scheduling.
  • Build effective target audiences and segments to drive engagement and revenue performance.
  • Provide regular performance reports that include clicks, views, conversions, revenue, revenue lift, unsubscribes, etc.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections.
  • Moderate all user-generated content in line with the policy for each community.
  • Proven experience managing social media marketing programs.
  • Excellent video editing and written communication skills.
  • Advanced knowledge of SEO, SEM, and video content creation.
  • Hands-on experience with HTML, CSS, etc.
  • Adequate knowledge of web design, web development, and CRO.
  • Strong project management skills and exceptional attention to detail.
  • Knowledge of latest digital marketing trends and a good understanding of major marketing channels.
  • Familiarity with plumbing/HVAC terminology and concepts (previous work experience in the industry is a plus)
  • Bachelor’s degree in marketing, Communications, English, or a related field (or equivalent work experience)
  • A self-motivated, positive, team player eager to join the family.
  • Highly organized, attentive, has a sense of urgency, flexible and able to modify tasks with changing priorities
  • Proven experience in growing a small business using marketing of social media channels

Marketing Team

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