Responsibilities - Serve as the primary content creator for BYU’s official social media channels, developing engaging photo, video, and short-form content that tells the story of the university. - Conceptualize, film, edit, and publish high-quality short-form videos and other multimedia content optimized for social platforms. - Identify and pursue compelling storytelling opportunities by collaborating with students, faculty, staff, and campus partners. - Source and curate high-quality user-generated content. - Collaborate with the social media team to develop and execute content strategies that support university priorities and highlight BYU’s unique mission. - Analyze social media performance and provide recommendations based on analytics and audience insights. - Monitor social media comments and messages and assist with community management. - Collaborate with and provide shared oversight of student social media interns Requirements - Bachelor’s degree in Public Relations, Advertising, Communications, Marketing, Digital Media, or a related field - Proven experience managing social media accounts and creating content for digital platforms - Demonstrated experience creating, filming, and editing short-form video content for social media - Strong proficiency with video editing software - Exceptional written and verbal communication skills - Strong understanding of social media platforms, trends, and content best practices - Experience using social media analytics and applying data to inform content decisions - Ability to work independently while also collaborating effectively with a team - Strong organizational skills and the ability to manage multiple projects and deadlines Nice to have - Experience in digital storytelling within the higher education vertical - Some proficiency of graphic design and/or photography - Experience supervising or mentoring student employees or interns - Experience with social listening, community management, and content strategy development Benefits - 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans) - Employee assistance program, available to the employee and all members of their household - May be eligible for tuition benefits after two years - Access to the library - Free on-campus parking - Free UTA passes for employees, spouses, and qualified dependents - Discounts at the BYU Store and for many events at BYU