Responsibilities

• Own the content strategy across LinkedIn, Instagram, Reddit, and other emerging social platforms.
• Build a scalable content engine that consistently drives awareness, engagement, and user acquisition.
• Develop MeeBoss’s brand voice while helping shape the founder’s public presence and thought leadership.
• Create and publish compelling content including short-form videos, Reels, carousels, founder posts, memes, threads, and other social-first formats.
• Translate product updates, customer stories, and AI trends into engaging content for US audiences.
• Identify trends, cultural moments, and viral formats worth participating in.
• Develop distribution strategies that maximize organic reach and engagement.
• Experiment with Reddit communities, LinkedIn conversations, creator collaborations, and other organic growth channels.
• Continuously test new content formats, messaging, posting cadence, and creative approaches.
• Track content performance across engagement, reach, CTR, follower growth, and user acquisition.

Requirements

• Proven experience growing social media accounts through high-performing organic content.
• Demonstrated ability to create content that generates strong engagement, sharing, or viral reach.
• Deep understanding of LinkedIn, Instagram, Reddit, and the US social media landscape.
• Exceptional English writing and storytelling skills with strong hooks and audience awareness.
• Strong intuition for trends, internet culture, and what makes content resonate.
• Hands-on content creator who enjoys building, testing, and publishing—not just planning.
• Analytical and data-driven mindset with experience measuring and optimizing content performance.
• Comfortable working in a fast-paced startup environment with high ownership and autonomy.
• Bachelor’s degree.

Preferred

• Experience in AI, SaaS, consumer apps, or productivity products.
• Experience building a social presence from zero to meaningful scale.
• Experience developing founder-led content or personal branding.
• Experience managing or collaborating with creative agencies.
• Familiarity with AI tools for content creation and workflow automation.
• Strong understanding of meme culture and internet-native storytelling.