Social Media and Content Creation Specialist at Lollypop Farm, Humane Society of Greater Rochester | New York, USA | $26/hr – $28/hr

Lollypop Farm, Humane Society of Greater Rochester

Social Media and Content Creation Specialist

New York, USA (On-site)

$26/hr – $28/hrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the social media voice and storytelling for animal welfare, balancing authentic community engagement with campaign-driven content across channels.

Content creation and publishing across multiple formats to drive adoption, education, and program awareness.
Community listening and trend spotting to shape timely content, influencer outreach, and partner collaborations.

Job Description

Help develop and execute Lollypop Farm’s social media and digital engagement strategy in collaboration with the Communications team, ensuring consistent brand voice, messaging, and audience engagement across platforms.
Create, schedule, publish, and optimize engaging multimedia content, including photography, video, graphics, reels, stories, and written content across all social media channels.
Develop content that elevates adoptable animals, promotes programs and events, highlights humane education initiatives, and amplifies Lollypop Farm’s mission and community impact.
Serve as a steward of Lollypop Farm’s online voice and personality, cultivating authentic, compassionate, and community-driven engagement.
Alongside the Communications team, monitor social media channels daily, responding to comments, messages, and community inquiries, and elevating potential brand risks to the Director of Communications in a timely and professional manner.
Identify emerging social media trends, platform updates, and audience engagement opportunities to strengthen reach, visibility, and community connection.
Engage with user-generated content and community partners by sharing and interacting with relevant tagged content when appropriate.
Collaborate with internal and external photographers, videographers, and influencers to develop compelling visual storytelling content and campaign assets.
Identify and cultivate relationships with social media influencers, community partners, and brand advocates to expand Lollypop Farm’s reach, increase audience engagement, and amplify organizational messaging.
Oversee the development, scheduling, and execution of monthly and strategic email communications, including newsletters, adoptable animal features, fundraising campaigns, emergency pleas, and organizational announcements.

Lollypop Farm, Humane Society of Greater Rochester

Lollypop Farm, the Humane Society of Greater Rochester, has been caring for the animals of Greater Rochester since 1873. It is committed to building lifelong bonds between people and animals through education, community outreach programs and the prevention of cruelty. Over 115 staff members and over 800 volunteers enable Lollypop Farm to care for and adopt homeless animals and to provide a number of outreach programs that benefit the people and pets in the community. Lollypop Farm is an independent non-profit organization that relies entirely on support from the community to continue its vital and lifesaving services—it is not affiliated with any other humane organization and does not receive any government support.

Fairport, New York, USA

117 employees (4 in marketing)

www.lollypop.org