Social Media Content Coordinator at Southwest Womens Oncology/Optimum | Albuquerque, NM

Social Media Content Coordinator

Albuquerque, NM (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own social for seven brands with a video-first, content-led approach; shape the strategy, calendar, and voice while protecting reputation and driving engagement, with AI-assisted copy and influencer collaboration.

Own Social Strategy: develop channel plans and caption writing across Instagram, Facebook, TikTok, YouTube Shorts, and more.
Content & Campaign Alignment: build a cross-brand calendar synced to campaigns and launches.
Community & Influencer: manage comments, reviews, and partner programs with monthly reporting and AI-assisted testing.

Job Description

Responsibilities

Social Strategy & Content Production: Own social media strategy and execution across all seven entities-developing channel-specific plans, writing captions, directing short-form video concepts, and scheduling content across Instagram, Facebook, TikTok, YouTube Shorts, and beyond. Coordinate with the content production team on asset capture and bring a video-first mindset to every brand.
Content Calendar & Campaign Alignment: Build and manage the cross-entity content calendar aligned to campaigns, events, and launches. Coordinate with the Marketing Operations Manager and Digital Marketing Manager to keep social content integrated with broader campaign strategy.
Community Management & Reputation: Own community management across all brand accounts-responding to comments, DMs, and mentions within defined SLAs. Monitor and respond to reviews across Google, Healthgrades, Yelp, Zocdoc, and Facebook using platforms such as Birdeye or Podium. Escalate sensitive interactions appropriately.
Influencer Outreach, Reporting & AI: Lead influencer and partner programs for Optimum Human and United to Cure Cancer. Report monthly on reach, engagement, follower growth, and conversions. Use AI tools to accelerate copy, caption drafts, and A/B message testing across brands.