Responsibilities

• This position creates and publishes engaging content,
• captures campus stories through short-form video, photography and interviews,
• supports recruitment and engagement campaigns, monitors audience interaction, and tracks content performance.
• Working closely with recruitment, engagement and marketing colleagues, the coordinator helps showcase K-State Salina's students, programs, partnerships, events, facilities and outcomes in timely, audience-focused ways.
• The Social Media and Content Creator role is designed to strengthen awareness, support recruitment and enrollment, promote new academic programs and campus initiatives, and build meaningful connections with prospective students, families, current students, alumni, industry partners, employees and the broader community.

Requirements

• Requires a high school diploma (or equivalent)
• Four years of relevant experience.
• Requirements may be met through a combination of work experience and education.*

Preferred

• Bachelor's degree in communications, marketing, public relations, journalism, digital media, advertising, integrated marketing communications, or a related field.
• Two or more years of relevant professional experience creating and publishing social media or digital content for an organization, brand, agency, business, nonprofit, public institution, or comparable setting.
• A portfolio demonstrating strong social copywriting, visual storytelling, short-form video, photography and audience engagement.
• Experience creating content for multiple social platforms and adapting creative approaches for different audiences.
• Experience supporting the promotion or launch of a product, service, academic program, initiative, partnership or event.
• Experience with social media scheduling, analytics, listening, reporting, paid promotion or performance optimization.
• Proficiency with Adobe Creative Cloud, Canva or comparable content-production tools and the ability to capture and edit high-quality content using mobile and professional equipment.
• Experience in higher education, student recruitment, enrollment marketing, workforce development, aviation, technology, industry, or another mission-driven or audience-focused environment.
• Knowledge of accessibility, brand stewardship, copyright, permissions, privacy and responsible social media practices.
• Strong writing, interpersonal communication, organization, project coordination, adaptability, initiative, creativity, professionalism and follow-through.