Social Media & Community Strategist

Responsibilities

• Develop and enhance workflows for the execution of social media strategies by the Social Media Analysts.
• Assist Social Media Analysts with the development of social media paid and organic campaign pushing beyond the bounds of tactical execution.
• Research competition, benchmarks and provides ideas for continuous improvement across social media platforms, networks, and digital communities.
• Audit current social media processes and explores the use of automation to gain efficiencies, achieve outcomes more quickly, and expand on social media initiatives.
• Evaluate current use of social media tools and technologies and recommends changes to increase efficiency.
• Partner with the Social Media Manager to develop UGC strategies and automated reporting against established social media KPIs for social media initiatives, campaigns, and strategies.

Requirements

• Bachelors Degree or equivalent work experience.
• Minimum of 3 years related work experience.
• Ability to understand how to translate business objectives into social media strategies.
• Hands on experience with Facebook, Instagram, LinkedIn, X, TikTok, business accounts etc.; Strong knowledge of social media platforms and the content that performs best.
• Experience developing and executing organic and paid social campaigns.
• Strong attention to detail, with an eye for timelines and deadlines.
• Self-starter with an ability to multi-task.
• Experience with social listening including responding to comments, questions and sharing community dialogue.
• Proven experience in optimizing social media experiences.
• Proven experience in creating audience targeting and lead management strategies for an enterprise level organization.

Benefits

• Hybrid Flexibility: Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.
• Dining on Us: Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.
• Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.
• Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.
• Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.
• Investing in Your Future: We’re committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.
• Giving Back: Through the Sentry Foundation, we’re proud to support the United Way and make a difference in our communities.