Social Media Community Specialist, Hydro Flask

Responsibilities

• Social Media Community Management: Monitor and engage with social media communities across multiple platforms (e.g., Meta, TikTok, LinkedIn). Respond to comments, messages, and mentions in a timely and brand-appropriate tone. Share social posting plans for Customer Service teams to participate in brand-oriented community management effectively, efficiently, and in line with brand guidelines and standards. Find opportunities to surprise and delight fans via social conversations.
• Social Content Execution: Partner with Social Media Manager to develop posting plans to schedule social media content that aligns with the brand’s voice and marketing goals. Collaborate with content creators and creative teams (internal and external) to produce engaging visual and written content. Post all content on social channels and community manage.
• Brand and Product Media Campaign Support: Assist in planning, executing, and analyzing paid media campaigns across digital and traditional platforms. Responsible for media asset planning, briefing, and finalizing.
• Collaboration with Marketing and DTC Teams: Work closely with the Social Media Manager, DTC Growth Manager and creative team to ensure social and media campaigns align with broader marketing strategies.
• Content Calendar Management: Maintain a content calendar for organic social and full-funnel paid media campaigns, ensuring consistent posting and strategic planning of content across organic and paid.
• Trends and Analytics: Stay up-to-date with social media trends, best practices, and emerging platforms. Use analytics tools to track engagement, reach, and other key metrics. Report insights and suggest optimizations to improve performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 2+ years of experience in social media management or a similar role.
• Strong understanding of media landscape including social media platforms, their algorithms, and best practices.
• Authorization to work full-time in the United States.

Preferred

• Agency experience in Social Media Management.
• Experience with graphic design tools (e.g. Adobe Creative Suite).

Benefits

• Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.