Responsibilities

• Develop and implement a multichannel social media strategy, focusing on LinkedIn and YouTube for high-growth engagement
• Manage and curate a cohesive social media editorial calendar, ensuring consistent messaging and storytelling
• Optimize content distribution for AI-driven search results, including video content, transcripts, and metadata
• Build and oversee an employee advocacy program to amplify brand reach through internal experts
• Coordinate with Product Marketing and Campaign teams to translate product launches and updates into compelling social campaigns
• Lead the social proof program by collaborating with content and video teams to produce and distribute testimonials, case studies, and success stories
• Monitor and analyze social media performance metrics, using insights to refine strategies and increase organic reach
• Oversee the production of high-quality visual assets, including short-form clips and educational series in collaboration with design and video teams
• Stay informed about social media algorithm changes, emerging platforms, and cybersecurity trends to keep UpGuard at the forefront of industry conversations