Responsibilities

• Own Filterbaby's social presence across Instagram and TikTok strategy, content planning, content execution (whether it’s filming the content yourself, or working with creators), posting, and engagement
• Drive measurable follower and engagement growth, you’re not just maintaining the account, you're building an audience
• Develop a content strategy that balances brand storytelling, education, and entertainment
• Develop and execute continuous series
• Execute the video with our video editors -you know how to make something feel authentic and scroll-stopping
• Manage the content calendar and keep everything moving on time
• Stay on top of trends and platform changes, and know when to act on them
• Track performance and use data to inform what to do more of
• Manage creator gifting and seeding programs with our Creator & Influencer coordinator
• Own briefing and relationship management with our creator roster

Requirements

• 2–5 years of experience in social media, influencer, or community — in-house at a consumer brand preferred
• Deep knowledge of Instagram and TikTok on what performs, what's trending, what feels stale
• Comfortable shooting and being on camera when needed
• Comfortable managing and giving direction to other content creators and influencers
• Experience managing creator relationships and gifting programs
• Strategic thinker who can also roll up their sleeves and execute
• Highly organized, you manage multiple workstreams without things slipping
• Genuinely passionate about wellness, skincare, or clean living
• LA-based
• Remote-first with in-person availability required for shoots and events in LA. As we build out our hub in LA, this role will transition to hybrid. LA-based candidates only

Preferred

• Experience with video content creation beyond shoots
• Familiarity with analytics tools and data-driven storytelling
• Ability to seamlessly collaborate with video editors and designers