Social Media Community & Engagement Coordinator

East Lansing, MI (Hybrid)

$38K/yr – $64K/yrEntry Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the BIGGBY social media program, leading content creation, posting, community engagement, and cross-team collaboration. Oversee franchisee onboarding, support tickets, and business listings while monitoring engagement trends to inform strategy and planning.

  • Manage publishing calendar and content production
  • Support franchisees and maintain business listings
  • Track engagement and share insights for future content planning

Job Description

Responsibilities

  • Monitor social media platforms and engage with followers to foster community and brand loyalty.
  • Respond to consumer inquiries, comments, and resolve issues promptly.
  • Identify and escalate issues and opportunities across BIGGBY social channels.
  • Manage franchisee social media support tickets and provide guidance.
  • Onboard and support franchisees in setting up and maintaining their social media and business listing accounts.
  • creating and preparing social media content, including copy, photos, and short videos, for publishing across BIGGBY social channels.
  • Maintain the social media publishing calendar by organizing approved content, scheduling posts, and ensuring all content is published accurately and on schedule.
  • Oversee platform maintenance and monitor any issues or improvements.
  • Organize and deliver store content compliance reporting to applicaple Field Operations teams
  • Collaborate with internal teams (Brand, People Operations etc) on social media initiatives and content distribution.

Requirements

  • Bachelor’s Degree in Marketing, Digital Marketing, Advertising, or related field required
  • Relevant job experience may be substituted for educational requirements
  • Minimum of 2 year of job-related experience with social media platform content
  • EXPERIENCE: QSR and franchise social media marketing experience preferred.
  • Experience with a scheduling platform and social media platforms (Facebook, Instagram, X, LinkedIn, Tiktok, YouTube)
  • Proficient in MS Office Suite
  • Canva experience
  • Digital Business Listings experience (Google My Business, Meta)
  • Ability to create content
  • Proven ability to manage multiple projects and priorities at once

Preferred

  • QSR and franchise social media marketing experience preferred
  • Facebook and Google Analytics certifications preferred

Benefits

  • 10 days of vacation days as a new hire. Vacation days will then increase with your tenure.
  • 9 Sick Days, 5 Floating Holidays, and 3 Volunteer Days per calendar year.
  • 13 Company-Paid holidays per year.
  • A paid sabbatical after every 5 years of employment.
  • Family Care Plan (maternity/paternity)
  • Bereavement days
  • The BIGGBY® COFFEE Corporate Office also offers ST/LT disability, 401K w/ employer match (up to 4%), Tuition Reimbursement, $100,000 company-paid life insurance, and medical, dental, & vision insurance.
  • remote office set-up bonus, a fixed monthly allotment, flexible scheduling, discounted pet insurance, discounted BIGGBY® merchandise, discounted college tuition through select universities, and more!
  • Candidates will be placed in the salary range based on relevant skills and experience requested for the role.
  • Applicants must reside or relocate to a state the BIGGBY® COFFEE Home Office is registered to conduct business in, which are MI, OH, CT, SC, KY, VA and FL.

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