Responsibilities

• Lead Helix Electric’s social media strategy across relevant platforms, ensuring content supports brand awareness, recruitment, culture, and business development goals.
• Develop and manage monthly and annual content calendars, campaign plans, and paid or sponsored social media initiatives.
• Create, schedule, and optimize social media content, including campaign copy, visuals, event promotions, and company highlights.
• Monitor platform trends, audience behavior, and industry activity to recommend timely content opportunities and strategic pivots.
• Manage and grow Helix Electric’s presence across social and digital channels, including emerging platforms as appropriate.
• Maintain and update website content and support ongoing website modernization efforts.
• Manage company internet accounts and business listings to ensure accuracy, security, and optimized visibility.
• Track and report on social media, website, and campaign performance using analytics tools, applying insights to improve reach and engagement.
• Ensure consistent brand tone, voice, and visual identity across external channels and digital content.
• Support broader communications initiatives by drafting external announcements, press materials, award submissions, and strategic advertisements.