Social Media Brand Manager

Responsibilities

• Lead our content vision across Instagram, TikTok, and emerging platforms, keeping every post refined, intentional, and unmistakably SELFishly
• Direct and capture on-site photo and video content with our providers, team, and clients (with consent): Reels, Stories, TikToks, and editorial stills
• Own the content calendar, including planning, captions, scheduling, and seamless daily execution
• Cultivate our community by responding to DMs and comments with warmth and polish, sharing general treatment and pricing information, and guiding clients toward booking
• Build and manage influencer and creator partnerships, from outreach to ongoing collaboration
• Manage Meta advertising campaigns with a focus on audience targeting and performance
• Apply SEO, keyword, and social listening insights so our content reaches the right audience
• Track performance and trends, then turn the data into smarter strategy
• Partner closely with leadership and our front desk team on promotions, launches, and brand messaging

Requirements

• 3+ years of social media management and content creation experience
• A strong portfolio that shows an elevated, luxury aesthetic (medspa, aesthetics, beauty, or wellness experience strongly preferred)
• Fluent in Instagram and TikTok algorithms, trends, and what’s next
• Skilled in video editing and content creation tools; photography skills are a plus
• Comfortable with scheduling and analytics platforms (Hootsuite, Buffer, Meta Business Suite, Google Analytics)
• An impeccable eye for detail and proofreading, so nothing goes out that isn’t on-brand
• Gracious with people and composed under pressure, whether you’re engaging followers or handling public-facing moments
• Highly organized, self-directed, and able to manage your own deliverables in a fast-paced environment
• San Francisco–based or able to commute for on-site shoots, with flexible availability for launches and events

Preferred

• Experience with luxury or high-end brand positioning
• Influencer coordination and brand partnership experience
• A personal following or creator background

Benefits

• Employee discount
• Flexible schedule