Social Media Brand Content Creator

Oakland, CA (On-site)

$70K/yr – $90K/yrMid LevelFull time

Posted 4 hrs ago

Job Summary

Own end-to-end social content while steering trend-driven experiments and collaborating with cross-functional teammates to deliver platform-ready videos and visuals.

  • Own production from concept to final edit for social content
  • Experiment with formats, hooks, and AI-assisted tools to improve performance
  • Partner with Social Leads and external teams to deliver on deadline

Job Description

Responsibilities

  • Content Creation & Production · Bring ideas to life. Concept, script, shoot, and edit original short-form videos and static content for social platforms. · Own the production. Handle filming, lighting, audio, editing, and post-production to deliver polished, platform-ready content. · Make content go further. Repurpose and optimize footage across platforms, adapting formats, pacing, and storytelling for each audience. Trends, Experimentation & Performance · Stay ahead of the scroll. Spot emerging trends, cultural moments, and platform features, turning them into relevant content opportunities. · Experiment fearlessly. Test new formats, hooks, transitions, and storytelling techniques to keep content fresh and engaging. · Create with insight. Apply audience trends and performance learnings to refine content and strengthen engagement. Collaboration & Innovation · Pitch fresh ideas. Translate briefs into compelling content concepts while maintaining each brand's unique voice and aesthetic. · Create smarter. Leverage AI-assisted tools to streamline ideation, scripting, editing, and production while maintaining originality and authenticity. · Keep things moving. Collaborate with Social Leads and Social Media Specialists to deliver quality content on deadline, while partnering with Wolfhouse on larger productions.

Requirements

  • Content creation experience. Proven experience producing social-first videos and visual content for brands or digital audiences.
  • Hands-on production skills. Strong shooting, lighting, audio, and editing capabilities using cameras or mobile devices.
  • Editing expertise. Proficiency with CapCut, InShot, or native social editing tools; Adobe Creative Cloud experience is a plus.
  • Social fluency. Deep understanding of TikTok, Instagram Reels, Stories, and evolving social trends, formats, and best practices.
  • Creative instincts. Strong storytelling skills and the ability to translate briefs into original, engaging content.
  • Tech-forward mindset. Comfortable exploring AI-assisted creative tools and emerging production technologies.
  • Portfolio required. Examples of social content you've personally shot and edited; automotive or restaurant brand experience is a plus.
H/L Agency logo

H/L Agency

3.9 Glassdoor

We are H/L. Headquartered in Oakland, California, with a footprint that stretches coast to coast. Despite having seven different regional offices, the ideals of a scrappy startup still resonate in our culture.We’re easygoing, egalitarian, socially responsible, and grounded in our communities. More than an agency, we’re a place where experts combine data science with design chops. A place where makers make, and doers do. With more than 100 advertising awards since 1985, our client list includes some of the most well-respected and recognized brands in the world. Check out our website to learn more.

Founded in 1985
Oakland, California, USA
264 employees (101 in marketing)
80% recommend to a friend
100% CEO approval

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,430 salaries.

See all H/L Agency salaries

Marketing Team

Marketing Team Size
77 (29% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
7.1K
Monthly Google Ads Budget
$12.5K
Traffic Source Mix
Search
30.7%
Direct
45.3%
Referral
7.3%
Social
14.9%
Paid
1.6%

Headcount Trend

Current headcount: ~264
H/L Agency logo

Social Media Brand Content Creator

H/L Agency · Oakland, CA · On-site