Responsibilities

• Copywriting & Content Creation
• Write for Video: Craft brief, accurate, and engaging micro-copy for on-screen editorial assets and hosted scripts.
• Maximize Word Efficiency: Distill complex artist backstories, video facts, and pop culture lore into punchy, engaging copy that grabs viewer attention instantly.
• Maintain Brand Voice: Help refine and maintain a sharp, authoritative, and music-obsessed editorial voice for Vevo’s social content.
• Collaborate on Production: Partner closely with video editors, graphic designers and on-camera talent to ensure copy aligns seamlessly with visual and audio elements.
• Editorial Strategy & Calendar Ownership
• Own the Calendar: Serve as the strategic owner of Vevo’s day-to-day social publishing schedule across all core platforms (Instagram, TikTok, YouTube Shorts).
• Identify Brand-Relevant Trends: Evaluate emerging social trends, internet culture, holidays, and pop culture events, making swift judgments on where and how Vevo can naturally join the conversation.
• Archive & Nostalgia Mining: Actively pitch and program content from Vevo’s vast library of historical and vintage music videos to highlight anniversaries, artist milestones, and throwback pop culture moments.
• Bridge Past and Present: Connect classic music moments with current cultural trends, giving legacy catalog content fresh relevance for modern social audiences.

Requirements

• Experience: 3+ years in social media management, copywriting, or music/culture journalism.
• Social Media & Channel Management: Proven experience managing multi-channel social media profiles (including Instagram, TikTok, Facebook, YouTube Shorts, LinkedIn, and emerging platforms) using social management tools such as Dash Social or equivalent platforms.
• Publishing & Analytics: Strong proficiency in social media scheduling, publishing workflows, and analytical tools to track performance metrics, generate insights, and optimize content strategy.
• Content & Editorial Writing: Exceptional short-form writing and editorial skills, ideally with a background in journalism focusing on music, media, and/or entertainment, with a knack for crafting engaging, audience-focused copy.
• Platform Expertise: Mastery of native social tools, current video formats, and community behavior across Instagram, TikTok, Facebook and YouTube Shorts.

Benefits

• We have excellent compensation and benefits packages
• premier access to music content and new releases of original media content