Social Media Associate Director at M18 | New York, USA | $90K/yr – $100K/yr

Social Media Associate Director

New York, USA (Hybrid)

$90K/yr – $100K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Drive social media strategy for NYC hospitality/real estate clients with cross-channel campaigns and high-end brand aesthetics.

Lead client accounts as the main contact, aligning social strategy with brand and business goals.
5+ years of client-facing social media experience with strong brand aesthetics.
Coordinate PR, design, and creators to strengthen brand narratives across platforms.

Job Description

Responsibilities

Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals
Oversee the development of content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms
Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies, to elevate storytelling and extend brand reach
Manage day-to-day client communications, providing strategic guidance, performance insights, and recommendations for optimization
Partner closely with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns that strengthen brand narratives
Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy
Mentor and support junior staff, ensuring best-in-class execution and professional growth across the team

Requirements

Bachelor’s Degree and 5+ years of proven work experience in the field of social media
Fluency in social media platforms including but not limited to Instagram, TikTok and Facebook
Proficiency using content planning and social media analytics tools (ex: Later, Sprout Social, Dash Hudson)
Experience in Canva, Figma or Adobe Creative Suite
An eye for detail and strong grasp of high-end brand aesthetics
Has knowledge and passion for New York City real estate, hotels and architecture
Ability to work in a fast-paced environment across multiple clients
Enjoys pop culture and staying in-the-know on current stories and happenings
Does not have a fear of heights as they’ll regularly attend construction site tours

M18

Our mission at M18 is to bring companies and candidates together. Our team does this through Executive Search for your management team, Talent Recruitment for junior-middle management roles and Interim Management. With our many years of experience we developed an extremely efficient search and selection process that focuses on finding the right candidate in Sales, Marketing, General Management, HR and Procurement. From our office that is based in Antwerp we cover the entire Benelux region. Want to find out how we can help you? Visit www.m18.be or contact us by phone on +32 3 242 09 00.

Founded in 2000

Antwerp, Flemish Region, BEL

7 employees

m18.eu