Social Media Associate and Content Producer

Responsibilities

• Content Strategy & Social Media Management - Manage content creation across the Zoo’s owned social channels (Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Reddit), maintaining adherence to channel strategy and voice - Own and maintain a content calendar that balances storytelling with promotional priorities across all channels - Write and edit copy for social media, web, email, signage, and marketing campaigns as needed to support Zoo initiatives - Develop social content (copy, creative, video, short-form) that is engaging and optimized for how audiences consume content today - Proactively seek, scope, propose, and execute storytelling opportunities across social channels with oversight from the Communications Director - Monitor internet culture, memes, and platform updates to swiftly pitch and implement relevant, timely content ideas - Monitor, respond to, and engage with followers across social channels daily to build community and resolve inquiries in real time - Leverage organic social media as a full-funnel marketing channel to drive brand affinity, engagement, consideration, and measurable ticket and revenue conversion - Produce photo and video content for the Zoo’s social channels, including short-form (Reels, TikTok) and long-form formats on a consistent publishing schedule - Shoot and edit assets end-to-end using the Zoo’s DSLR cameras, Adobe Photoshop, and Premiere Pro - Capture animal content across diverse environments, including low-light, humid, and outdoor habitats, adapting to unpredictable animal behavior - Analyze performance data and extract actionable insights tied to engagement, content resonance, and revenue impact - Support day-to-day operational needs of the Marketing Team including additional content writing, department support, event assistance, and office administration tasks - Other duties as assigned

Requirements

• Bachelor’s degree in film, photography, communications, marketing, public relations, journalism, or related field
• At least three years of proven experience in social media, written communications, or photo/video production at a business or cultural institution comparable in size and complexity to the Zoo
• Operational knowledge of trends and audiences across multiple social media platforms, including Facebook, Instagram, TikTok, YouTube, X, LinkedIn, and Reddit
• Proficient with Microsoft Office Suite, Adobe Suite, Canva, and Sprout Social or Hootsuite
• Successful completion of a pre-employment tuberculosis test and drug screen
• Able to work around plants and animals
• Satisfactory completion of a post-offer personal background check including criminal history
• A valid driver’s license
• Demonstration of Philadelphia Zoo Vision and Core Values: - Our Vision: People and wildlife flourishing together for a better world - Core Values: Pride, Heart, Ingenuity, Learning Mindset, Leading by Example, Your Impact
• Knowledge, Skills and Ability Requirements - Strong project management and organizational skills with the ability to move quickly and adapt to shifting priorities - Effective organizational skills and two-way communication skills; - Ability to collaborate and work within a team; - Ability to work independently; - Ability to prioritize, make decisions and problem solve; - Ability to give and receive feedback; - Willingness to continuous learn and participate in professional development opportunities - High emotional intelligence - Can work both independently and in a team, ability to effectively present information and answer questions; - Ability to remain curious or seek appropriate ways to solve problems; unquestionable integrity