Responsibilities

• Develop and curate engaging content for multiple social media platforms, including text, images, videos, and graphics using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and brand messaging.
• Monitor social media channels for audience engagement, respond promptly to comments and messages, and foster positive relationships with followers through effective communication.
• Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize these insights to inform content strategies.
• Analyze social media analytics and marketing performance metrics using tools like Google Analytics and web analytics platforms to assess campaign effectiveness and optimize future efforts.
• Assist in planning and executing paid advertising campaigns on platforms such as Facebook Advertising to increase reach and engagement.
• Support media editing tasks including video editing and photo editing for high-quality content creation that aligns with branding standards.
• Collaborate with the marketing team on keyword research, SEO strategies, and digital marketing performance monitoring to enhance online visibility.
• Stay updated on the latest social media trends, platform updates, and best practices to continually improve content relevance and engagement.

Requirements

• Proven experience or strong interest in social media management, digital marketing, or related fields.
• Proficiency with social listening tools, media editing software (Adobe Photoshop, Adobe Illustrator), and scheduling applications like Hootsuite or Buffer.
• Knowledge of SEO principles, Google Analytics, web analytics, and marketing online analytics.
• Excellent content writing skills with an eye for proofreading and clarity.
• Ability to create visually appealing graphics and videos using Adobe Creative Suite tools.
• Strong understanding of various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, etc., along with their advertising options.
• Exceptional relationship management skills with the ability to communicate effectively across teams and audiences.
• Creative mindset with a passion for branding, photography, video editing, and media performance analytics.
• Detail-oriented with strong organizational skills; able to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Relocation assistance
• Retirement plan