Responsibilities

• Content & Campaign Support: Assist the Social Media Manager in brainstorming, developing, and executing innovative social media campaigns and content calendars for multiple clients.
• Creation & Scheduling: Create, curate, and schedule engaging content (text, image, and video) across major social media platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and others.
• Community Management: Monitor and actively engage with client social media communities, responding to comments, reposts, messages, and mentions promptly and professionally while maintaining client brand voice.
• Analytics & Reporting: Utilize social media management and analytics tools (e.g., platform native insights, Hootsuite, Sprout Social, HubSpot) to track, measure, and analyze campaign performance and audience growth.
• Trend Research: Conduct continuous research on current social media trends, platform updates, best practices, and new industry innovations to inform strategy.
• Optimization: Help optimize social media posts for maximum reach and effectiveness, including proper use of hashtags, geotags, and relevant keywords for search engine visibility.
• Administrative Support: Assist with administrative tasks, including preparing detailed performance reports and maintaining client asset organization.

Requirements

• Excellent knowledge of major social media platforms and their respective best practices.
• Prior internship or work experience (6+ months) in social media marketing, digital marketing, or an agency environment is highly preferred.
• Outstanding written and verbal communication skills, with a strong emphasis on grammar, tone, and attention to detail.
• Proven analytical and organizational skills, with the ability to manage time effectively and prioritize multiple client projects simultaneously.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) or Google Workspace.
• Comfortable with AI tools like Chatgpt, Gemini, etc.
• Familiarity with basic video editing principles and tools (e.g., Canva, Google Vids) is a plus.
• Familiarity with basic graphic design principles and tools (e.g., Canva, Adobe Creative Suite).
• Location & Travel Requirements: This is a part-time, remote position; however, due to the need for periodic on-site client meetings & visits, applicants must reside in Reading, PA, or within a 30-minute commuting radius (such as Wyomissing, West Reading, Shillington, Exeter, or Sinking Spring).
• A degree or current enrollment in Marketing, Communications, Digital Media, Social Media or a related field is preferred.