Responsibilities

• Develop recurring social performance reports, dashboards, and scorecards across platforms including Instagram, Facebook, Tik Tok, X, LinkedIn, YouTube, and emerging channels.
• Track and analyze KPIs including reach, impressions, engagement, video views, follower growth, CTR, traffic, conversions, and sentiment.
• Monitor campaign performance and provide actionable recommendations to improve results.
• Ensure data accuracy and consistency across reporting tools and platforms.
• Identify audience, content, and platform trends to inform strategic recommendations.
• Analyze top-performing content and uncover opportunities for optimization.
• Translate complex data into clear insights and executive-friendly summaries.
• Build and maintain dashboards using tools such as Hookit, Brandwatch, Sprout, Cision, social media platforms, source analytics, and similar platforms.
• Partner with paid media and web analytics teams to connect social performance with broader marketing objectives.
• Support campaign measurement frameworks and attribution models.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field.
• 2-3 years of experience in social media analytics, digital analytics, marketing analytics, or related discipline.
• Strong understanding of major social media platforms and their native analytics tools.
• Experience developing reports and dashboards for multiple stakeholders.
• Proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis functions.
• Strong analytical, organizational, and communication skills.

Preferred

• Experience with Google Analytics 4 (GA4).
• Familiarity with social listening and reporting platforms such as Hookit, Brandwatch, Sprout, Cision, social media platforms, source analytics, and similar platforms.
• Understanding of paid social reporting and campaign measurement.