Responsibilities

• Curate, schedule, and post high-quality content across all social media platforms (Instagram, Facebook, YouTube, TikTok, etc.)
• Monitor, moderate, and respond to comments, direct messages, and other online interactions in a timely manner adhering to brand standards
• Source, review, and organize athlete and ambassador user-generated content
• Track and analyze performance metrics to optimize content strategies
• Collaborate with cross-functional teams, videographers, editors, and other brand partners to align social content with broader campaigns
• Identify and interact with influencers, brand ambassadors, and potential collaborators to develop and fortify a strong online community
• Schedule and organize athlete content shoots
• Stay current with modern social media trends, tools, and best practices
• Manage the company’s affiliate programs, onboarding new affiliate partners and providing them with marketing materials, product samples, and affiliate codes
• Align affiliate efforts with product launches, promotions, and marketing campaigns