Social Media Adviser: Student-Generated Content

Responsibilities

• Lead and continuously enhance the Student Creator Program, establishing creative direction, content priorities and processes that support the university’s social media goals.
• Recruit, onboard, advise and manage two to three student editors and up to 10 student social media creators.
• Coach student creators in developing engaging, student-first content that authentically reflects academic, campus and student experiences.
• Brainstorm and develop content concepts tailored to TikTok, Instagram, YouTube and emerging social media trends.
• Review and optimize student-generated content to ensure it aligns with university brand standards, platform best practices and audience interests.
• Monitor social media performance and prepare analytics reports that identify trends, measure results and inform content decisions.
• Collaborate across a large, complex organization to coordinate content opportunities and strengthen the reach and effectiveness of student-generated storytelling.
• Serve as a member of the Social Media Strategy Hub leadership team and collaborate closely with campus partners, particularly Enrollment Management and Services and Admissions, to integrate student-generated content into broader university social media and enrollment strategies.
• In addition to the core responsibilities of this role, there may be occasional opportunities to take on additional duties.

Requirements

• Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.
• Required License or Certification: N/A

Preferred

• Professional knowledge of marketing, communications, or public relations principles to develop and execute organic social media content that strengthens audience engagement and supports organizational goals.
• Experience developing engaging, audience-focused social media content that aligns with established brand standards, strategic messaging, editorial priorities and platform best practices.
• Experience managing social media projects, content schedules and competing priorities while using performance metrics and audience insights to evaluate content effectiveness and inform editorial and brand strategies.
• Efficiency with use of social media management, scheduling and analytics platforms, such as Hootsuite, to plan, publish, monitor and evaluate content and translate performance data into actionable recommendations.
• Background in student supervision and support by providing effective guidance, oversight and feedback to undergraduate and/or graduate students, including assigning work, establishing expectations and supporting successful completion of projects.