Social Media Advertising Specialist

El Reno, OK (On-site)

$26/hr – $30/hrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end paid social and content production that drives leads and product awareness for Dougherty Forestry Mfg, collaborating with ownership and sales to showcase real equipment.

  • Paid advertising: plan, launch, optimize campaigns across Facebook, Instagram, TikTok, YouTube, and Google to generate qualified leads.
  • Content creation: film, edit, and publish reels, shorts, and demos featuring equipment and customer projects to boost engagement and conversion.

Job Description

Responsibilities

  • Create and manage paid advertising campaigns on: Facebook, Instagram, TikTok, YouTube, Google
  • Film and edit engaging content featuring: Skid steers, Mulching heads, Land clearing equipment, Customer jobs and demos
  • Develop social media strategies that generate leads and sales
  • Write compelling ad copy and captions
  • Track campaign performance and improve ROI
  • Work directly with ownership and sales staff to promote products
  • Photograph and video equipment in the field and shop
  • Stay current on social media trends and advertising strategies

Requirements

  • Experience running paid social media advertising campaigns
  • Strong understanding of Facebook Ads Manager and Meta marketing tools
  • Video editing and content creation skills
  • Ability to create engaging reels, short-form videos, and ad creatives
  • Comfortable around equipment, manufacturing, and outdoor environments
  • Self-motivated with strong attention to detail
  • Experience with Adobe Creative Suite, Canva, CapCut, or similar tools preferred

Preferred

  • Photography, drone, or graphic design experience is a plus
  • Experience with Adobe Creative Suite, Canva, CapCut, or similar tools preferred

Benefits

  • Work with a growing Oklahoma manufacturing company
  • Be part of a fast-moving, creative environment
  • Create content around powerful, real-world equipment
  • Competitive pay based on experience
  • Opportunity for growth and advancement
  • Direct impact on company growth and branding