Responsibilities

• Staying up to date with digital marketing and social media industry best practices
• Planning, creating, and managing digital marketing campaigns across a variety of channels
• Writing engaging and concise ad copy and organic content following platform best practices
• Developing organic social media strategies, including:
• Content themes and concepts
• Monthly and quarterly editorial calendars
• Platform-specific recommendations aligned to brand voice and objectives
• Managing social media scheduling and publishing through tools such as Meta Business Manager, HubSpot, and Sprout Social
• Overseeing the day-to-day account management of social, pay-per-click (PPC), and other digital campaigns
• Conducting social listening and community management by monitoring comments, messages, and mentions, and engaging with audiences in a timely, on-brand way

Requirements

• 2+ years of marketing experience
• Experience building and managing social content calendars
• Functional experience with social platforms and ad managers, including:
• Meta (Facebook & Instagram)
• LinkedIn
• TikTok
• Pinterest and/or Reddit (preferred)
• Well-organized and detail-oriented
• Strong interpersonal skills, listening skills, and an articulate presenter
• Creative problem-solving and analytical skills
• Strong written and verbal communication skills, with confidence presenting performance insights to clients
• Bachelor’s Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field
• Basic knowledge of market research techniques
• An understanding of marketing automation and lead generation software
• Familiarity with analytics tools such as Google Analytics and platform-level reporting