Responsibilities

• Develop comprehensive social marketing strategies that align with the client’s brand goals, product launches, and overall marketing objectives for the US and LATAM regions.
• Translate high-level marketing briefs into actionable social media strategies, identifying optimal platforms, audience targeting, content formats, and distribution plans.
• Conduct in-depth market and competitive analysis to identify trends, audience insights, and performance benchmarks to inform strategy.
• Ensure all social marketing output maintains brand consistency and adheres to regional cultural nuances, especially for the diverse LATAM markets.
• Serve as the strategic bridge between the in-house creative team and external media/marketing teams.
• Champion the integration of generative AI tools and other emerging technologies into the creative process to optimize workflow, accelerate asset production, and develop innovative, high-impact digital marketing assets (e.g., dynamic creative optimization, personalized content at scale).
• Collaborate with creative teams to ideate and develop campaign concepts that are inherently social-first and designed for maximum engagement and conversion.
• Define specific asset needs (copy, visual, video) for various campaign tiers (ATL, BTL, TTL) and social platforms (e.g., TikTok, Instagram, X, YouTube, LinkedIn).
• Oversee the execution of social campaigns, ensuring timely delivery and strategic alignment across all touchpoints.
• Define key performance indicators (KPIs) and utilize performance data to continually optimize campaigns toward maximizing revenue, customer acquisition, and return on investment (ROI).

Requirements

• Experience: 5+ years of experience in social media strategy, digital marketing, or a related field, preferably within an in-house agency, creative agency, or a fast-paced technology company.
• Geographic Focus: Demonstrated expertise in developing and executing marketing campaigns for the US and LATAM markets. Fluency in Spanish and/or Portuguese is highly desirable.
• Campaign Scope: Proven ability to manage multi-tiered campaigns (ATL, BTL, TTL) and understand the distinct strategic needs of each.
• Social Expertise: Deep, current knowledge of all major social media platforms, their ad products, best practices, and evolving algorithms.
• Data Literacy: Strong analytical skills with the ability to interpret data from social listening, platform analytics, and media performance reports to derive actionable insights.
• Technology & AI: Comfortable and proficient in utilizing AI tools (e.g., generative AI for image, video, or copy production) to enhance creative output, drive efficiency, and scale marketing efforts.

Preferred

• Exceptional communication and presentation skills, capable of conveying complex strategies simply to executive-level stakeholders.
• Creative mindset paired with a disciplined, analytical approach to problem-solving.
• Ability to thrive in a fast-paced, high-pressure environment and manage multiple priorities simultaneously.
• Strong collaborative spirit and experience working effectively with cross-functional teams (Creative, Media, Product Marketing, Regional Sales).
• Fluency in Spanish and/or Portuguese is highly desirable.