Responsibilities

• Develop and execute social media campaigns to drive awareness, buzz, follower growth and engagement across long-lead, launch and sustain marketing phases for Prime Original Series
• Work closely and collaboratively across marketing strategy, creative, paid social, PR and synergy teams to champion social-first ideas and execute global integrated activations, events and strategies
• Manage agencies and oversee campaign planning and management
• Collaborate with social platforms to identify new opportunities and develop innovative activations ahead of competitors
• Develop and own goals and performance metrics for the social handles they oversee; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Effectively communicate plans to partners, agencies, and stakeholders
• Continuously ideate and innovate within the social space
• Establish ongoing audit and optimization efforts to ensure the integrity and efficacy of our social media plans
• Monitor, analyze and report competitive marketing campaigns