Responsibilities

• Develop & execute content strategies across Ralph Lauren's digital & social platforms in support of Sports partnerships (Tennis/Olympics), corporate brand messaging, key marketing activations & more.
• Drive social planning for major sports & cultural moments, supporting content strategy from pre-campaign planning and real-time social publishing to post-project recapping/campaign insights.
• Partner with cross-functional teams including Marketing, Creative, Communications, Partnerships, Design, Influencer, Paid Media, & Regional teams to deliver integrated storytelling plans at scale.
• Support the development of innovative, brand-elevating content that strengthens audience engagement & reinforces Ralph Lauren's brand positioning across owned, earned, paid, & shared channels – balancing art and science.
• Define content approaches & publishing strategies that support sports storytelling, product launches & key business priorities.
• Maintain & evolve content calendars/publishing plans to support audience growth & engagement – both proactively & reactively.
• Serve as a social media subject matter expert, monitoring platform evolution, consumer behavior, & emerging formats to identify new opportunities for innovation.
• Collaborate with creative & production teams to align on storytelling needs, content development, approvals processes & more.
• Oversee content quality control & brand consistency across global social channels, partnering with regional teams to ensure locally relevant execution while maintaining a cohesive global narrative.
• Monitor performance across Ralph Lauren & competitors, leveraging analytics & insights to optimize & inform future planning.

Requirements

• 5+ years of experience in social media, content strategy, digital marketing – experience in fashion/sports preferred
• Proven experience developing content strategies for large-scale campaigns, tentpole events, or brand activations.
• Strong understanding of social media platforms, audience behavior, content trends, & emerging digital experiences.
• Experience translating business objectives into measurable, data-driven content strategies.
• Excellent written, verbal, & presentation skills with the ability to communicate effectively across all levels of the organization.
• Strong social analytical skills & experience using reporting/analytics tools to evaluate performance & inform decisions.
• Ability to build productive partnerships & influence stakeholders across multiple functions & levels.
• Exceptional attention to detail with strong project management & organizational capabilities.
• Demonstrated critical thinking & sound decision-making skills in a fast-paced environment.
• Team-oriented mindset with the ability to collaborate effectively across global teams while driving results.