Responsibilities

• Own organic social strategy across channels, with Instagram and TikTok as primary drivers
• Set strategic and creative direction grounded in brand platform, audience insight, and performance data
• Develop audience-led content approaches for distinct parent mindsets and moments
• Evolve Nanit's social voice, tone, and point of view across platforms
• Identify and act on cultural and parenting conversations in real time, balancing planned content systems with timely, trend-aware opportunities
• Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy, ensuring output meets brand and quality standards
• Manage and mentor one direct report, providing strategic direction and feedback
• Partner with the influencer lead to identify, onboard, and oversee creators on retainer
• Partner with paid social counterparts to scale high-performing organic ideas
• Define the role of secondary channels, including LinkedIn, Reddit, Youtube and Substack, within the broader social ecosystem

Requirements

• 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
• Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
• Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
• A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
• Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
• Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently
• Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work
• Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation
• Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded
• Fluent in social performance data, with the ability to identify what’s working, why, and how to apply those learnings

Preferred

• Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded
• Fluent in social performance data, with the ability to identify what’s working, why, and how to apply those learnings
• Experienced leading creators and cross-functional partners from strategy and briefing through execution
• Comfortable balancing long-term content planning with fast-moving, reactive social opportunities

Benefits

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events