Responsibilities

• Air traffic control all content across social media to ensure everything works coherently together.
• Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
• Partner closely with internal teams and external creators to develop original content designed specifically for the platform
• Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
• Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
• Own accurate, timely publishing and real-time community engagement on Instagram
• Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output

Requirements

• Have managed or significantly grown an Instagram account - for a brand, creator, or yourself
• Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
• Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
• Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content
• Think in ideas and community, not just posts - shaping how content connects with audiences over time
• Can dive in with community development and management in a way that feels ownable and distinctive for our brand
• Spot cultural moments early and translate them into relevant, on-brand storytelling
• Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant
• Thrive in fast-moving environments and are comfortable making decisions with imperfect information

Preferred

• Track record of building cohesive, evolving brand narratives
• Fluency with Reels, Carousels, and Stories and how each supports storytelling
• Ability to articulate taste and editorial judgment