Responsibilities

• Turn Social Signals Into Strategy
• Help drive our approach to social, with a specific focus on actionable recommendations across messaging, channels, influencers, and content using social intelligence tools and technology.
• Elevate our social intelligence program by working with teams to craft relevant, timely insights by understanding online behaviors of key audiences. This includes identification of cultural insights and connections to campaign performance.
• Partner closely with the Marketing Analytics team to infuse social data sets within marketing measurement models to drive business performance.
• Help shape our approach to social by translating social intelligence into clear, actionable recommendations across content, messaging, channels, creators and community.
• Elevate our social intelligence program by uncovering audience behaviors, cultural shifts, emerging conversations and whitespace opportunities that can inform brand and business decisions.
• Connect social and cultural insights to campaign and content performance to help teams understand not just what performed, but why.
• Partner closely with Marketing Analytics to connect social data with broader measurement approaches and build a more complete picture of brand and business performance.
• Find the story behind the data, turning complex social signals - from conversation drivers and sentiment to audience behaviors and influential voices - into clear insights and recommendations marketers and senior leaders can act on.
• Connect social intelligence to content, creative, community, media and audience strategy, helping teams understand not just what is happening, but why it matters and what we should do next.

Requirements

• Bachelor’s Degree preferred in Business, Marketing, Research or a related field
• Seeking 5-7 years of marketing experience, with 3-4 in social listening and analytics
• Extensive experience with Social Media Management tools like Sprinklr, YouScan, Sproutor similar tools
• Deep understanding of the social landscape including cultural trends, platform dynamics and industry, audience behaviors, and industry best practices
• Excellent written, verbal and presentation skills, including the ability to translate complex findings into clear stories for senior leaders
• Strong analytical skills with the ability to move from data insight recommendation action
• Ability to manage multiple projects at once while demonstrating strong composure and flexibility
• Highly collaborative; excels at working cross-functionally to drive results
• Self-starter, highly motivated, and ability to work independently

Preferred

• Passion for social media, culture, consumers and coffee is always a plus

Benefits

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility