Responsibilities

• Partner with internal customers to work through unique business questions to help our brands understand how social data can help measure sentiment, awareness, and improve performance. You’ll be an expert at understanding what is being said about our brands and identifying potential risks, opportunities, and cultural moments to pursue.
• You’ll write Boolean queries for social listening topics, interpret data to measure against organizational objectives, and tell stories with data, presenting learnings in a cohesive and visually compelling manner.
• You’ll oversee and manage the social marketing technology, acting as the hands-on, internal resource and domain expert. This will include actively working through improvements to the social marketing technology, training other internal team members on how to use the technology and being the go-to resource for the reporting across platforms.
• Partner with platform team to continue to enhance workflows, reporting dashboards, and monitoring alerts.
• Create dynamic visualizations to synthesize and leverage data across a variety of sources.
• Lead the social intelligence-driven storytelling efforts, coordinating with PR/earned, social, and brand teams to gather the right information.
• Stay ahead of trends through social listening and produce actionable insights for our brand partners, including the identification of influential voices, content, and other social conversation where brands can authentically participate.

Requirements

• BA or BS (Marketing, Public Relations, Online Journalism, New Media, or related field) Degree preferred, or equivalent combination of education, training, and experience
• 3+ years of social media, marketing, communications, or public relations experience
• Live in social listening and reporting tools such as Sprinklr, Brandwatch, NetBase, Sprout Social, Memo, and Khoros, using them to monitor conversation, pull data, and build recurring and ad-hoc reports
• Confidently pull, analyze, and synthesize social listening data to help teams understand what is being said about our brands, why it matters, and what actions to take
• Partner closely with brand, marketing, and communications teams to translate social conversation into actionable insights tied to campaigns, launches, and brand health
• Stay current on platform changes, emerging channels, and shifts in online behavior that impact social data quality and interpretation
• Bring a curious, analytical mindset with strong storytelling skills—able to turn complex datasets into clear, concise narratives that resonate with non-technical stakeholders

Preferred

Benefits

• Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility