Responsibilities

• Leading a dedicated social unit during production
• Shooting primarily on iPhone
• Directing talent in a natural, conversational, socially native way
• Creating a client friendly production prep deck
• Translating brand messaging into content that feels native to social platforms
• Working quickly within a larger production environment
• Collaborating with agency, production, client, talent, and editorial teams
• Bringing a strong POV on social trends, creator language, paid social, and organic content
• Knowing when content should feel polished — and when it should feel loose, raw, and real

Requirements

• Proven experience directing social content for brands
• A portfolio of socially native work, not just vertical commercials
• Strong iPhone shooting skills
• Experience capturing both organic and paid social content
• A strong understanding of TikTok, Reels, Shorts, and Meta best practices
• Experience directing creators, influencers, actors, real people, or brand representatives
• A strong instinct for hooks, pacing, humor, authenticity, and performance
• The ability to work fast, stay flexible, and find usable moments on set.
• Must be able to show relevant social-first work
• Must be able to show professional production prep decks

Preferred

• A portfolio of socially native work, not just vertical commercials
• Experience directing creators, influencers, actors, real people, or brand representatives
• A strong instinct for hooks, pacing, humor, authenticity, and performance
• The ability to work fast, stay flexible, and find usable moments on set.
• Strong iPhone shooting skills
• Experience capturing both organic and paid social content
• A strong understanding of TikTok, Reels, Shorts, and Meta best practices
• Must be able to show professional production prep decks