Social & Digital Media Manager

New York City, NY (Hybrid)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Own the end-to-end storytelling program from ideation to distribution, coordinating narratives across channels, managing content creation, social media, and performance analysis to amplify impact.

  • Develop strategic content plans with audience insights
  • Lead partnerships with influencers and collaborators
  • Analyze metrics to optimize campaigns

Job Description

Responsibilities

  • Proactively identify and pitch story ideas from across the organization including programs, staff, visitors, and the landscape itself
  • Conduct interviews, gather assets, and craft narratives that resonate with diverse audiences
  • Maintain a content calendar that reflects seasonal, strategic, and mission-aligned storytelling opportunities
  • Create original, high-quality content (written, visual, and video) tailored to each platform
  • Manage and grow our presence on social media platforms including Instagram, Facebook, TikTok, and YouTube
  • Collaborate on the development of print and digital materials, ensuring consistency in voice and visual identity
  • Communicate with social media followers, including timely responses to queries
  • Improve customer engagement and promote social media campaigns, including advertising
  • Cultivate relationships with influencers, content collaborators, and partner organizations to amplify our reach and impact
  • Capture and edit photos and videos that support storytelling across platforms

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or a related field
  • 3–5 years of experience in social media, digital storytelling, or content marketing
  • Proven ability to craft compelling narratives across multiple formats and platforms
  • Strong writing, editing, and visual storytelling skills
  • Metrics-driven social media mind with eye for creativity
  • Experience with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software)
  • Familiarity with CMS platforms, email marketing tools, and social media analytics
  • Comfortable working independently and collaboratively in a fast-paced, mission-driven environment
  • Flexible schedule with availability for occasional evening and weekend events

Benefits

  • medical, dental, vision insurance
  • paid time off
  • 401k, pension plan and life insurance
  • Hybrid work available after 4 weeks of employment
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Wave Hill

Wave Hill is a 28-acre public garden and cultural center in the Bronx overlooking the Hudson River and Palisades. Its mission is to celebrate the artistry and legacy of its gardens and landscapes, to preserve its magnificent views, and to explore human connections to the natural world through programs in horticulture, education and the arts.

Founded in 1965
Bronx, New York, USA
95 employees (9 in marketing)

Traffic Signals

Monthly Visitors
33.7K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
56.8%
Direct
24.8%
Referral
9%
Social
7%

Headcount Trend

Current headcount: ~95

Marketing Team

Marketing Team Size
4 (4% of company)
Median Tenure
11.3 years

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