Social & Digital Media Manager at United Way of Rhode Island | Providence, RI | $56K/yr – $83K/yr

Social & Digital Media Manager

Providence, RI (On-site)

$56K/yr – $83K/yrMid LevelFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Lead social media strategy and execution for United Way Rhode Island, turning engagement into measurable impact.

Own content creation, scheduling, analytics, and community management across platforms.
Must-have: Proven social media management experience and proficiency with Hootsuite and Google Analytics.
Standout: Nonprofit or fundraising promotion experience and cross-team collaboration.

Responsibilities

Develop and implement social media strategies that resonate with our audience and drive engagement.
Take ownership of Hootsuite, leveraging its capabilities to schedule and monitor our social media activity effectively.
Create compelling and consistent content for all our social media platforms, ensuring alignment with our mission and goals.
Foster a sense of community by engaging with our followers and cultivating an active and enthusiastic online community.
Actively engage and uplift our grantees on social media, serving as a supportive partner for them online.
Partner with the development and fundraising team (Philanthropy) to effectively promote fundraising events and campaigns.
Collaborate with the events teams to create engaging content that showcases the success and impact of our events.
Work alongside the Marketing & Communications Team colleagues to manage and maintain our digital media library, ensuring consistency and quality.
Serve as a creative partner alongside our Brand Voice Manager to deploy short form social content and stories.
Utilize Google Analytics and Hootsuite’s Analytics dashboard to track and analyze the performance of our digital content and campaigns.

Requirements

Degree or demonstrated experience in Marketing, Communications, Digital Media, or a related field.
Proven experience in managing social media platforms and digital marketing campaigns.
Proficiency in Hootsuite, Google Analytics, and other digital marketing tools.
Strong understanding of social media analytics and metrics.
Excellent written and verbal communication skills.
Ability to work collaboratively across teams and manage multiple projects simultaneously.
Creative thinking and problem-solving skills.
Strong organizational and time management skills.
Experience in the nonprofit sector.
Familiarity with programmatic, fundraising and event promotion strategies.

Preferred

Experience with Asana and Hootsuite a plus.
Familiarity with emerging social media platforms and trends in digital marketing could be beneficial.

Benefits

Benefits – comprehensive benefits package including healthcare, dental, and vision coverage; flexible spending account; retirement match; and more.
Work-Life Balance – 37.5-hour workweeks on average; annually earn 20 days of paid leave; 3 floating holiday days, 2 personal days, and 9 sick days.
Learning & Development – individual and collective programs to support staff in achieving organizational and career objectives, e.g., CliftonStrengths by Gallup Strengths and Justice, Equity, Diversity, & Inclusion (JEDI).