Responsibilities

• Define TRUECar's overarching social, cultural, and creator strategy.
• Translate the TRUECar brand vision and mission into how the company shows up in social, content, and culture.
• Build a clear point of view around the role TRUECar can play in helping consumers save time and money.
• Turn automotive trends, pricing intelligence, consumer questions, and cultural conversations into useful, engaging content.
• Identify where TRUECar has the credibility and authority to participate — and where we can create something genuinely valuable.
• Build a connected strategy across social, creators, content, search, and commerce.
• Establish clear measures connecting audience growth, usefulness, trust, and cultural relevance to consumer and business outcomes.
• Develop and lead a dedicated YouTube strategy for TRUECar.
• Build YouTube into a trusted destination that helps consumers navigate car buying more easily and confidently.
• Create original programming and recognizable franchises around vehicles, pricing, savings, technology, ownership, and the realities of buying a car.

Requirements

• A strategist and builder, not simply a channel manager.
• Someone who understands that great content starts with solving a consumer problem.
• Deep understanding of digital culture, creators, communities and changing consumer behavior.
• Strong understanding of YouTube as a content, search, and audience platform.
• Experience connecting brand strategy, content, social and growth.
• Strong creative judgment combined with analytical and commercial thinking.
• Ability to work closely across Brand, Product, Creative, Consumer Growth, Performance Marketing and SEO.
• Someone excited to build a capability and a playbook from the ground up.