TrueCar, Inc. logo

TrueCar, Inc.

Brand · Technology, Information and Internet

3.7

Company overview

At TrueCar, we’re all drivers. Our Crew is made up of passionate, ambitious people who are united in our mission to reimagine the car buying experience for consumers and dealers. Every mile is special when you’re behind the wheel of a car you truly love. That’s why we’re committed to making buying a new car feel just as good as driving one. Our shopping tools make it easy to shop various brands online, compare real, transparent pricing data and get exclusive discounts. We are transforming car buying so that every TrueCar shopper that walks into one of our trusted dealers can feel confident knowing they’ll be driving off with their best deal. But we can’t do this alone. Our network of Certified Dealers plays an essential role in helping car shoppers feel supported and empowered throughout this process. We’ve evolved how we work with our dealers and are committed to continue to innovate in order to fuel their growth. Beyond just a listing site, we’re a partner that creates custom solutions designed to help them turn car shoppers into confident buyers.At TrueCar, we’re all drivers, and rather than wait for change, we create it. If shaping the future of car buying sounds exciting to you, then check out our open roles and learn what it's like to be part of the TrueCar Crew.
Founded in 2005
Santa Monica, California, USA
382 employees (19 in marketing)
64% recommend to a friend
51% positive business outlook

Salaries

Typical salary range

$128,000 – $171,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -18.9% year over year

Funding

Total funding

$340.4M

Last raise

Post IPO Equity, 4 years ago

Funding history

Nov 2022

Post IPO Equity TrueCar

Dec 2013

Venture Round TrueCar · $30M

Sep 2011

Venture Round TrueCar · $200M

Jul 2010

Venture Round TrueCar · $35.5M

Jan 2009

Series E TrueCar · $37.4M

Sep 2008

Series B TrueCar · $13.5M

Audience

Monthly website visitors
6.7M
Month over month+8.1%
Quarter over quarter+2.9%
Top sourceSearch (39.5%)
Ad budget per month$2.5M
Average search rank39.6
Traffic source mix
Search
39.5%
Referral
30.9%
Direct
20.7%
Paid referral
4.5%
Social
1.3%

LinkedIn followers

Follower count and growth

Total followers

48K

12-mo growth

+8.4%

Monthly growth

+0.7%

News

Links