Responsibilities

• Help execute House Beautiful's cross-platform social media strategy to grow audience, engagement, and brand awareness.
• Develop and maintain the social content calendar while supporting promotional plans tied to editorial initiatives, features, and launches.
• Create, schedule, and publish engaging content across Facebook, Instagram, TikTok, and emerging social platforms while maintaining brand voice and editorial standards.
• Monitor social media performance and audience engagement, sharing insights and recommendations with the editorial team to inform future content decisions.
• Collaborate with editorial, art, commerce, and photo teams to develop compelling social-first storytelling and creative campaigns.
• Stay informed on emerging social media trends, platform updates, and best practices to identify new opportunities for audience growth.
• Support day-to-day social publishing workflows, ensuring deadlines are met and content is optimized for each platform.

Requirements

• 1+ years of experience managing or creating social media content for a publisher, media company, brand, or similar environment.
• Strong editorial judgment with excellent writing, editing, and proofreading skills.
• Passion for home, design, decorating, and lifestyle content.
• Knowledge of major social platforms, including Instagram, TikTok, Facebook, and emerging channels.
• Experience using social analytics and publishing tools such as TrueAnthem, Parse.ly, Dash Hudson, or similar platforms.
• Highly organized, collaborative, and able to manage multiple priorities in a fast-paced environment.
• Creative thinker with a curiosity for social trends and audience engagement strategies.
• This position is based in our New York City office and requires working onsite.