Responsibilities

• Translate brand and content strategies into actionable content plans and social-first creative.
• Own content from concept through execution, including ideation, scripting, briefing, capture, editing, approvals, and delivery.
• Develop a steady pipeline of fresh, unexpected ideas that bring product stories, launches, campaigns, education, and cultural moments to life.
• Create and capture photo and video content independently while also directing internal and external creators.
• Turn larger brand initiatives into platform-native content across Instagram, TikTok, YouTube, and emerging channels.
• Write hooks, scripts, captions, briefs, and creative direction that bring ideas to life.
• Maintain a strong and consistent brand aesthetic while continually finding ways to keep the work fresh and relevant.
• Stay ahead of what’s happening across hair, beauty, fashion, social, and culture, identifying opportunities for the brand to show up in relevant and unexpected ways.
• Own the content calendar and day-to-day production pipeline, keeping projects moving from idea to live.
• Manage our part-time content creators, providing clear priorities, briefs, creative direction, and feedback.

Requirements

• 3–5 years of experience in content, social, or creative roles, ideally within beauty, hair, fashion, lifestyle, or a culturally relevant consumer brand.
• You have exceptional taste and a strong creative point of view. You know what looks good, what feels fresh, and what feels off before someone has to tell you.
• You think beyond the obvious and can turn a strategy or brief into ideas that feel original, relevant, and distinctly right for the brand.
• You’re highly self-directed. Give you the objective and you can figure out what it takes to get there.
• You’re a natural content creator and storyteller with an instinct for what makes people stop, watch, save, and share.
• You’re fluent in Instagram, TikTok, YouTube, and the constantly evolving language of social.
• You can shoot and edit social-first photo and video content and are comfortable with tools like CapCut, Canva, and other relevant content creation platforms.
• You’re a strong writer who can move easily between hooks, scripts, captions, and creative briefs.
• You’re highly organized and comfortable managing multiple projects, creators, vendors, deadlines, and details at once.
• You can move seamlessly between thinking and making, and you’re not afraid to pick up an iPhone and figure out how to get the shot.

Benefits

• - Hybrid work environment with flexibility.