Social Content Producer - Ariat Work

Responsibilities

• Growing the Ariat Work community across social channels by building consistent, high-quality content that attracts, engages, and retains followers across platforms.
• Representing the Ariat Work brand as on-camera talent.
• Developing content concepts that are proven to connect with social media community built around skilled trades (e.g. Electrical, Construction, Welding).
• Capturing and editing content both in-studio and at Ariat Work-partnered events.
• Collaborating with Brand teams to integrate content concepts into seasonal campaigns.
• Working with Director of Social to administrate monthly content schedules and budgets.
• Developing campaign briefs.
• Working with social team to track content performance metrics.
• Staying current on social media trends platform updates through competitor research, platform updates, and performance analytics.
• Assisting with other responsibilities based on business needs.

Requirements

• 3-5 years professional social media experience required – agency or retail brand experience preferred.
• Comfortable as an on-camera performer. The role requires someone who is willing to represent Ariat Work as a brand.
• Excellent video production skills.
• Excellent copywriting skills.
• Proficient with different video editing software platforms.
• Experience in a skilled trade is a plus.
• Excellent ability to identify creative trends and how to leverage them for brand purposes.
• Total expertise of social media metrics and performance data.
• Strong grasp of current social media influencer trends.
• Must have strong organization, interpersonal, and communication skills.

Preferred

• Experience in a skilled trade is a plus.
• Demonstrated interest in trades and/or agriculture preferred.

Benefits

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise