Responsibilities

• Help develop social media strategies for a variety of clients, with a focus on brand consistency and platform best practices
• Plan and create content for Meta, TikTok, YouTube Shorts, and LinkedIn
• Write clear, engaging, on-brand captions and posting copy
• Manage content calendars, publishing schedules, and deadlines across multiple accounts
• Pull and review performance data from Sprout Social, Meta Business Suite, and other tools to identify insights and opportunities
• Build reports and presentation decks that clearly communicate results and recommendations
• Support influencer research, outreach, and relationship management
• Edit short-form video content using CapCut or similar tools
• Manage tasks, timelines, and approvals in Asana
• Stay current on platform updates, trends, and emerging content opportunities

Requirements

• 5+ years of experience managing social media for brands, either in-house or at an agency
• Proven success creating content that increases engagement, reach, and audience growth
• Strong knowledge of Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn, including what works best on each platform
• Experience using Sprout Social, Hootsuite, or similar scheduling and reporting tools
• Strong writing skills with the ability to match different brand voices and audiences
• Experience planning, creating, editing, and posting short-form content using tools like CapCut, Adobe Premiere, Canva, or similar
• Strong creative instincts and a good eye for content that stands out, including hooks, visuals, pacing, captions, and trends
• Comfortable reviewing performance data and using insights to improve future content
• Highly organized with the ability to manage multiple brands, content calendars, approvals, and deadlines at once
• Comfortable presenting ideas, recommendations, and results to clients and internal teams