Digital Marketing & Content Manager- Defense

Dallas, TX (Remote)

$79K/yr – $115K/yrMid Level5+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the end-to-end content marketing program, turning product value into differentiated messaging and orchestrating campaigns across channels and the customer lifecycle.

  • Lead strategy and editorial planning to support launches and demand generation.
  • Coordinate cross-functional teams to optimize messaging and content performance.

Job Description

Responsibilities

  • Develop, own, and execute content and the overall digital content marketing strategy aligned with business and strategic marketing objectives.
  • Build and maintain a comprehensive editorial calendar that supports product launches, campaigns, thought leadership, customer engagement, and demand generation.
  • Identify emerging industry trends, customer insights, and market opportunities to inform future content strategies.
  • Establish content governance, messaging frameworks, editorial standards, and best practices.
  • Create compelling, customer-focused content across multiple formats including: Customer stories, Email campaigns, Videos, Webinars, Presentations, Sales enablement materials, Digital advertising, Event and trade show collateral, Company Website and supporting websites, Social Media (ex: LinkedIn)
  • Translate complex product capabilities into clear, differentiated messaging for multiple audiences.
  • Partner with Product Marketing to develop value propositions and tell compelling product stories throughout the customer lifecycle.
  • Serve as the primary editor to ensure consistency in messaging, tone, quality, and brand standards.
  • Integrate content into multi-channel marketing campaigns that drive awareness, engagement, lead generation, pipeline growth, and the customer lifecycle.
  • Collaborate with stakeholders to optimize content, performance, social media, and email marketing.

Requirements

  • Bachelor’s degree in marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience.
  • 5–7+ years of experience in content marketing, digital marketing, or content strategy.
  • Demonstrated success developing and executing integrated digital content strategies.
  • Exceptional writing, editing, and storytelling skills with the ability to adapt messaging for different audiences and channels.
  • Strong understanding of digital marketing, social media, email marketing, and content management systems (CMS).
  • Experience using analytics and performance data to optimize content and marketing programs.
  • Strong project management skills with the ability to manage multiple priorities and cross-functional stakeholders.
  • Excellent communication, collaboration, and relationship-building skills.
  • Self-motivated with a strong sense of ownership and accountability.

Preferred

  • Familiarity Creativity Suites, HTML/CSS, and modern content management platforms.
  • Knowledge of demand generation, marketing automation, and integrated campaign execution.
  • Familiarity with AI and AI Productivity tools.
  • Experience supporting product marketing and sales enablement initiatives.

Benefits

  • Comprehensive Medical, Dental and Vision
  • 401K with Matching
  • Flexible Time Off
  • Corporate Fitness Program
  • A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
Blue Yonder logo

Blue Yonder

4.0 Glassdoor

Blue Yonder is the AI company for supply chain. As the world leader in end-to-end digital supply chain transformation, Blue Yonder offers a unified, AI-driven platform and multi-tier network that empowers businesses to operate sustainably, scale profitably, and delight their customers—all at machine speed. A pioneer in applying AI solutions to the most complicated supply chain challenges, Blue Yonder’s modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption. Blue Yonder is proud to be an Equal Opportunity Employer. We want you to bring your authentic self to work every day. We know that the best businesses are diverse and inclusive. Our unique talents make for great ideas, empathetic workplaces and drive results. We welcome all job applicants, so apply today. Please Be Advised: Any communications from a Blue Yonder representative related to an open position at Blue Yonder will come from an @blueyonder.com email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in-person or through a secure video call. We will not ask you for sensitive information nor will we ask you to pay anything during the hiring process. If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local law enforcement authorities. To learn more about other potential job scams click here.

Founded in 2008
Scottsdale, Arizona, USA
8.3K employees (322 in marketing)
79% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
112.4K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
54.7%
Direct
36.3%
Referral
6.8%
Social
1.9%
Paid
0.2%

Headcount Trend

Current headcount: ~8.3K

Marketing Team

Marketing Team Size
143 (2% of company)
Median Career Experience
17 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$575M
Last Raise
$575M
Secondary Market, 6 years ago

Funding History

  • May 2020
    Secondary Market
  • Oct 2016
    Private Equity • $575M

Recent News