Responsibilities

• Run channel audits: assess client channels for performance patterns, gaps, and untapped opportunity.
• Conduct outlier video research: identify breakout videos, formats, and angles across the wider platform and adjacent niches.
• Build channel content strategy: shape the direction of each channel's slate rather than treating videos as one-offs.
• Contribute to ideation: bring video concepts to the team, grounded in what the research supports.
• Perform competitor analysis: track what comparable channels are doing and where the whitespace is.
• Analyze performance data: use view, retention, and CTR data to continuously refine ongoing channel strategy.
• Own title and thumbnail strategy: develop packaging recommendations informed by outlier research and audience behavior.
• Run A/B tests after publish: test titles and thumbnails post-launch, then feed the results back into future packaging decisions.

Requirements

• YouTube-native strategist with a data-driven approach, ideally with experience supporting or growing multiple channels at once.
• Comfortable pulling and interpreting view, retention, and CTR data, and drawing conclusions from it that hold up.
• Fluent in outlier research tools such as viewstats, 1 of 10, or similar, and current on how the platform is shifting.
• Able to translate research into specific concept and packaging recommendations rather than general observations.
• Strong instincts for what makes a title and thumbnail work, and why one version beats another.
• Clear, concise communicator who can make a case to creative partners with the reasoning visible.
• Highly organized, able to hold several client channels in progress at once without losing the thread on any of them.
• Genuine interest in educational and purpose-driven content, and in the audiences it reaches.