Responsibilities

• Own Aboard’s Social Channels
• Develop and manage Aboard’s organic social strategy and programming across Instagram, Facebook, YouTube, LinkedIn and Discord.
• Own the social content calendar from planning through publishing.
• Translate broader brand, product and business priorities into channel-specific content.
• Maintain a consistent cadence while balancing planned programming with timely opportunities.
• Understand the distinct role, audience and format requirements of each channel rather than simply reposting the same content everywhere.
• Ensure everything published feels unmistakably Aboard.
• Create Content
• Concept, shoot and edit high-quality photo and video content for social channels.
• Capture low-lift, authentic content using a phone or lightweight production setup when speed matters.

Requirements

• Demonstrated experience developing and executing social strategy for a brand.
• A portfolio or examples showing social channels and content you have personally helped build or manage.
• Strong understanding of Instagram and Meta platforms, with working knowledge of YouTube, LinkedIn and community platforms such as Discord.
• Ability to shoot and edit strong social-first photo and video content independently.
• Experience creating short-form vertical video.
• Strong writing skills and the ability to adapt copy for different platforms and audiences.
• Ability to translate a brand strategy into practical day-to-day content.
• Experience briefing and managing external designers, photographers, videographers or editors.
• Strong project-management skills and the ability to manage multiple priorities and deadlines at once.
• Comfortable working in a fast-moving environment where priorities can evolve quickly.

Preferred

• Are as interested in making content as talking about it.
• See a product test, customer visit or engineering milestone and immediately start thinking about how to tell the story.
• Know the difference between content that needs a full production and content that should simply be filmed and posted.
• Can turn one meaningful moment into multiple pieces of content without making them feel repetitive.
• Have strong visual instincts but understand that beautiful content still needs a purpose.
• Enjoy working closely with founders, designers, engineers and product teams.
• Are curious about design, mobility, automotive, technology, travel or the outdoors.
• Care about building a brand over time, not chasing trends for their own sake.