Responsibilities

• Own the Voice: Develop and protect a distinct Walters social voice — warm, romantic, current, and impossible to mistake for anyone else.
• Run the Engine: Drive the content calendar across brands, venues, and channels; build content pillars tied to booking seasons and milestones; and stand up the capture system our field teams run, from shot lists to standards.
• Live in the Community: Lead day-to-day publishing across Instagram, TikTok, and Pinterest, and treat every comment and DM with the care of a front-desk welcome.
• Make Scroll-Stopping Content: Script, storyboard, direct, and edit the short-form video and other high-engagement formats couples actually stop for.
• Grow Owned Media: Build our editorial channels — blog, newsletter, and beyond — with real-wedding features that read like a beloved publication, not an ad.
• Build Partnerships & Earn Press: Team up with vendors, planners, photographers, creators, and tastemakers on activations and campaigns, and create the PR-worthy moments worth earning press, citations, and brand mentions.
• Prove It: Measure reach, engagement, and influence, tie them to brand and business outcomes, and report what's working, what's next, and why.

Requirements

• Social Native: 3+ years running performance-oriented social, ideally across multiple accounts, locations, or brands in a B2C world.
• A Real Voice: A distinctive writer with aesthetic taste and a sharp editorial instinct; editorial or publishing experience is a major plus.
• Natural Social Instinct: A creative eye and a creator's skillset — you're plugged into culture and intuitively know what will make people stop, feel, and share.
• On-Camera Ease: Comfortable hosting and on-screen, with the charisma and authenticity to carry the brand — plus the basics of framing, mobile lighting, and audio.
• Trend Radar: Native fluency across Instagram, TikTok, and Pinterest, and a habit of being early to trends rather than chasing them.
• AI-Fluent Operator: Working knowledge of SEO and emerging AI-driven discovery, comfortable living in analytics and reporting, and eager to use AI to scale without losing the human touch.
• Tool Belt: Fluent in tools like Canva, CapCut, Premiere, Later, Sprout Social, HubSpot, and native app editors.
• In Love with the Work: Genuine passion for weddings, hospitality, and events — bonus points for bridal or hospitality-adjacent experience in a multi-location or multi-brand setting.

Preferred

• Editorial or publishing experience is a major plus.
• Bonus points for bridal or hospitality-adjacent experience in a multi-location or multi-brand setting.

Benefits

• Competitive Pay: Estimated base salary band of $75,000–$95,000, depending on experience, plus annual or quarterly bonus.
• Rewarded for Results: Team performance incentives, including educational opportunities, bonuses, and team outings.
• Health & Well-Being: Medical, dental, and vision coverage — add your specifics.
• Time to Recharge: PTO, holidays, and any company-wide days off — add your specifics.
• A Front-Row Seat to Joy: Work that helps thousands of couples fall in love with the place where they'll say "I do."