Social & Content Lead

Responsibilities

• Own the content strategy and calendars for RISE Commercial District and RISE Salon Suites across Instagram, TikTok, Facebook, YouTube, and LinkedIn, including brand-level and location-level accounts.
• Protect and develop each brand's voice and visual identity. Create and maintain simple brand guidelines so content feels consistent across accounts, locations, and channels.
• Plan content around campaigns, leasing priorities, location openings, events, and the everyday work happening inside our spaces.
• Find stories through conversations with tenants, salon professionals, district managers, and the marketing team.
• Travel to locations and events to shoot photos, interviews, and video. Direct on-camera subjects and make them comfortable telling their stories.
• Edit short-form video and photos in Adobe Creative Cloud, write captions, and publish content built for each platform and brand.
• Manage community engagement across accounts by responding to comments and messages in a way that reflects each brand.
• Write and adapt copy for marketing emails, including nurture sequences, tenant stories, event invitations, and campaign messages.
• Collaborate with digital channel partners to support campaigns.
• Turn content into website material, including blog posts, tenant features, and location page updates.

Requirements

• 3+ years of hands-on experience creating content for brands on Instagram, TikTok, and Facebook, including managing multiple accounts at the same time. LinkedIn experience is a plus.
• Advanced skill in Adobe Creative Cloud, especially Premiere Pro, Photoshop, and Lightroom. Experience with After Effects, Illustrator, or InDesign is a plus. Mobile tools like CapCut are welcome alongside Adobe or equivalents to accomplish the goals and tasks.
• Bonus skills include strong video skills from start to finish: shooting, lighting, audio, interview setup, pacing, on-screen text, and short-form editing.
• A portfolio that shows your photography, video, editing, and writing.
• A strong brand sense. You know how to keep a consistent look and voice while adapting to each platform, and you can tell the difference between on-brand and off-brand content.
• Examples of accounts you’ve helped grow or improve, with a clear explanation of what you contributed and what the results were.
• Clear, versatile writing, from punchy captions to longer email and web copy.
• The ability to make people comfortable on camera and tell their stories with care.
• Strong planning skills and follow-through across multiple brands, locations, and deadlines.
• Comfort with native platform analytics and scheduling tools (such as Meta Business Suite, Later, or Sprout Social), and the confidence to turn results into practical recommendations, not just report numbers.

Preferred

• Podcast or audio editing experience (Adobe Audition or similar).
• Experience with an email marketing platform.
• Your own camera gear and a working knowledge of mobile and professional shooting setups. RISE also has some equipment to support these efforts.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance